1️⃣ Restaurants & Takeaways

Innovative Web Specialists (IWS) partners with restaurants, takeaways, cafés, and food businesses to build modern, mobile-friendly WordPress websites that support your day-to-day operations. We work closely with you to create fast, attractive sites featuring online menus, booking tools, delivery integrations, and strong SEO to help local customers discover your business.

Services: Restaurant website design, menu creation, online ordering setup, SEO, speed optimisation, and ongoing website care.

USP: Quick delivery, budget-friendly options, strong Google visibility, easy menu updates, and designs focused on driving bookings and orders.

2️⃣ Tradesmen

Plumbers, Electricians, Builders, Handymen, Roofers, Decorators

IWS collaborates with tradesmen to create high-performing WordPress websites that encourage more calls, quotes, and bookings. We design clean, professional, and fast websites that are fully optimised for local SEO, helping you appear when customers search for services like “plumber near me” or “local electrician”.

Services: Trade-specific websites, service pages, local SEO, Google Business Profile optimisation, performance improvements, and mobile-friendly designs.

USP: Fast turnaround, affordable plans, SEO-focused results, clear service layouts, and effective calls-to-action that convert visitors into customers.

3️⃣ Electricians

IWS works closely with electricians and electrical contractors to build trustworthy, professional websites that highlight your skills and reliability. Each site is designed to showcase your qualifications, services, emergency offerings, and previous projects—all fully SEO-optimised to bring in more local enquiries.

Services: Electrician, web design, emergency callout sections, safety information pages, local SEO, website maintenance, and review integrations.

USP: Trust-focused layouts, quick delivery, SEO-first approach, easy navigation, and a strong emphasis on generating new leads.

4️⃣ Plumbers

IWS supports plumbers by creating strong, results-focused WordPress websites built to increase calls, quote requests, and emergency service enquiries. Every design is fast-loading, mobile-optimised, and structured for high visibility on Google’s local searches.

Services: Plumbing website design, emergency plumber pages, service lists, local SEO, Google Maps optimisation, security updates.

USP: Conversion-driven design, rapid completion times, competitive pricing, enhanced visibility, and credibility-focused features.

5️⃣ Estate Agencies & Property Services

Innovative Web Specialists works alongside estate agents, lettings agencies, and property service companies to deliver elegant and efficient websites. We help you integrate property listings, lead forms, valuation tools, and local SEO strategies—making it easier to attract buyers, sellers, and landlords.

Services: Estate agency web design, listings integration, local SEO, lead form optimisation, and ongoing website management.

USP: Stylish, modern layouts, excellent site speed, strong SEO foundations, conversion-focused design, and customised branding to match your agency.

6️⃣ Startups & New Businesses

IWS collaborates with startups to establish strong and professional online identities. We build fast, SEO-ready WordPress websites designed to help new businesses grow from day one. Our services include branding support, landing pages, SEO setup, and scalable designs that adapt as your business expands.

Services: Startup website design, branding/logo support, SEO setup, landing pages, performance optimisation, long-term maintenance.

USP: Cost-effective packages, quick project turnaround, scalable designs, improved visibility, and supportive, friendly communication.