However great your business and products are, you aren’t going to make much money if customers can’t find you and contact you. Every day in the UK, there are millions of potential customers out there browsing the internet – wouldn’t it be great if you could get a message in front of these customers and encourage them to click through into your website? There is, and it’s known as Display Advertising.
Display Adverts are also sometimes called banner ads, and are a very effective way of prominently showing your message to potential customers. Display ads increase awareness of your business, products and services, and can encourage people who have previously visited your website to come back when they are ready to make a purchase.
Display adverts are highly effective, so it’s perhaps no surprise that around 40% of all spending on digital advertising goes on display ads. In 2019, display ad spending rose 17% to a total of £6,200 million.
Display advertising is a combination of text with images, graphics, video and other components to create online adverts. The adverts are then slotted into various websites, encouraging viewers to clock through to the advertiser’s website. They might be encouraged to interact with the advert, make a purchase, or sign up to an email list or make an appointment. Many advertisers will use promotional networks for publishing ads, and any website signed up to the network might show their ad.
Display advertising is by nature very visual. They attract attention, and display adverts can be classed into three broad categories:
How Display Advertising Works
There are two separate ways of buying display ads. These are:
There isn’t just one type of display advertising – there are lots of things you can try to attract new visitors to your site. These include:
Marketers have found many benefits in using display advertising on their website. These will be different for every organisation, but the main advantages are:
If you are interested in the benefits of Display Advertising then please get in touch to see what we can offer.