Small businesses are the backbone of the UK economy. A staggering 99.3% of all listed businesses in the UK have fewer than 49 employees, and are categorised as small enterprises. That’s almost 6 million businesses in total, providing every product and service imaginable. If you’re one of the millions of small business owners, how do you get your company noticed ahead of many other companies in the same marketplace? One of the key strategies you should be looking at is having your details listed in a free business directory.
The very first step in making sure your business is easily found online is to make sure that you’re listed by Google, the most widely-used search engine in the world. Google’s “My Business” portal is easy to use. Getting your initial free listing on Google takes just a few minutes, and you’ll only be asked for basic details such as your address, website address and to choose which services your business offers. You won’t need any specialist knowledge or technical background to achieve this. Once you’ve listed your company on Google, you can then start to explore other ways of letting your customers know which services you offer.
The temptation is to jump straight into googling free business directories and just listing your company with every site you come across. As the old saying goes, quality is often better than quantity though and it pays off in the long run to be a bit more selective about which companies you place listings with. If you’re not sure where to start with all this, then it’s often worth getting help – and here at 118businessdirectory.co.uk we’d be delighted to talk you through it. Getting the right combination of free listings for your company will depend on several factors including the sector in which your company operates, where your competitors are listed, and how reputable the various directories are.
Too often, business owners think about free business listings as something which is a one-off task which can be completed and forgotten. It’s not as simple as that though as new directories come into the market, others slip down the rankings of reputable sites, and customers start to discover new suppliers in new ways. So it’s important for any small business to have a programme of reviewing their listings periodically, to confirm that their strategy is still working and to tweak their listings if numbers of visitors to their websites area starting to slip.
Here at 118businessdirectory.co.uk we’re well aware how many tasks a small business owner has to complete in their working day. Why not let us take the burden of making your company more visible online? We’re the experts in all aspects of online marketing, and can develop a bespoke strategy to suit you, and the needs of your business. Our directory is one of the most widely-used in the UK, and puts your brand in front of millions of potential customers.