It isn’t easy being a small business owner trying to get your business promoted in the local community. Search engines use complex algorithms to sort results, and an oversaturated marketplace makes it harder than ever for people to find your website and then click through to buy your products or services. One of the best ways of tackling this issue is by getting your business listed in online business directories which will raise your online presence and push your site further up the rankings as a result.
In digital marketing jargon, getting these listings in online directories is known as building citations. In layman’s terms, if you get your business listed in the right online directories, you are making sure that your company details will appear when people search for companies like yours. Business directories are nothing new; the difference is that the 21st century directories are now all on the internet rather than in the traditional paper format.
A very basic listing on an online directory has what’s known as the organisation’s NAP – name, address (both physical and website), and phone number. Choosing the correct directories to list your organisation in will help with your search engine optimisation, as links on reputable directory sites gives your website more credibility in the eyes of the search engine’s ranking software. Although online directories all offer something slightly different, there are some essential elements which you should try to include in any listing. These are:
If you’re new to listing your business in online directories, then the best strategy is to start with the big household names, and explore more niche or local directories as you gain in confidence and start to see results from the larger sites.
Some of the key sites you should ensure that your organisation is listed on are :