A high percentage of the UK population are active users of social media. Millions of your potential customers are browsing social media networks every day. Around 77% of UK adults have an active profile on Facebook, there are almost 31 million Instagram users and around 43% of adults look at Twitter. If you’re not already advertising through social media channels then you could potentially be missing out on millions of customers every day. Setting up social media campaigns can be tricky for non-experts, but there is lots of help out there. Here at 118 Business Directory we’re happy to help any organisation get the most out of their social media marketing.
Social media advertising just means placing your ads on users’ social media feeds, on sites such as Instagram or Facebook. Social media ads can appear in a wide range of formats from basic simple text, through to more sophisticated adverts with animations or images. Any advert which appears is marked on a post as “sponsored”.
Brands of all sizes use social media advertising, from the large multinational corporations through to smaller companies. Social media advertising is a great way of communicating special offers to customers, and for launching new products. Social media advertising is a great way to both build awareness of your business and drive customers to your website.
Social media adverts appear on users’ feeds when they log into Facebook, Instagram or other social media channels. These adverts appear in different ways to ordinary, non-sponsored posts which you might post on your own social media. Only people who are following your feed or have “liked” your page will see your standard non-sponsored posts. Social ads instead look at factors such as age, location, interests and other factors, allowing you to show your posts to people who fit your target market but who aren’t following your company on social medial already. They may not even be aware of your company.
Social media marketing is therefore a great way to reach new customers and increase the number of people following your main profile.
Social media advertising is usually paid for in two ways. These are:
There are lots of reasons why companies should be investing in their social media marketing strategy. Some of the main reasons are:
If you are interested in Social Media Management, rebuilding or redesigning an existing social account why not get in touch to see what we can offer.