Above Average Clothing Limited

Above Average Clothing Limited is an independent UK lifestyle and streetwear brand built on the mantra no ego. just evolution. The brand began after nearly 20 years in food manufacturing, when I decided to create something personal and lasting. Each identity is inspired by my own family: DRMMR for drummers, EQSTRN for equestrians, GTRST for guitarists, and GRDNR for gardeners. Together, these collections celebrate individuality, passion, and mindset — clothing that represents who you are and what you love.

Sustainability is at the heart of everything. Every item is made from organic cotton or recycled materials, printed in the UK using renewable energy, and designed for circularity with QR-coded returns. When a piece reaches the end of its life, it can be sent back, remade, and given a new future instead of becoming waste.

Above Average Clothing Limited is an online business, with collections available through the website: www.aboveaverageclothing.co.uk. There are no physical stores, which allows the focus to remain on sustainable production, fair pricing, and direct connection with the community.

Beyond clothing, the brand is about mindset and connection. Ten percent of profits are donated to Place2Be, a children’s mental health charity, making sure every purchase also supports a greater purpose. Whether you’re behind the kit, at the stables, on stage, or in the garden, Above Average is about rising above the norm and wearing your identity with pride.