Online Linking of Domains
Setting up a website for your small or medium sixed business is just the start of a long process of managing your business web presence. Linking all of your domains together is something which many businesses choose to do and has many benefits.
Usually when a company launches their first website, they will choose the name, and then the most appropriate ending, whether that be .co.uk, .org.uk or .com. And for a while, that’s a good strategy. But as the number of businesses with websites grows, this can cause confusion. Your company might have a similar name to others, and if there’s a company called FastestFashion.com offering similar products to your FastFashion.co.uk website, it’s entirely possible that you could be losing customers who navigate to a competitor’s website instead. New domain extensions are being released all of the time, with some recent additions available to the UK business community such as .store, .website or .scot. There’s no need to buy the rights to all of these separate domains, just the ones which make most sense for your business sector.
Luckily, it’s usually a fairly easy job to link your separate web addresses together. From the customer’s point of view, there is very little difference – they may guess the website address and get it slightly wrong, typing .biz instead of .co.uk. Your hosting company will automatically redirect the incorrect domain into your main website, as long as you own the rights to both, of course. Buying up additional domain names is not expensive, with the price depending on the popularity of the name and the domain extension which you have chosen. Once you’ve registered the domain name as yours, you’ll have to pay an annual fee to retain the rights to use it.
Linking Unrelated Websites
The other benefit of having domains linked together is the ability to bring together several brands. This is particularly attractive to people who use the “trading as” style in their business, and there might be confusion over the proper name of the company. For example, a plumbing business might be John Anderson trading as Anderson Plumbing, but also known as Sheffield Plumbers. The business owner can register all of the domains related to the various ways in which the business is known, and direct customers typing any of the links onto their main website.
Linking your websites together is simple, and most website hosting companies will give help and guidance if you struggle. In basic terms, you select which of the website names you have registered is to be your main website. Then, set all the other websites to redirect into your main website. It’s also possible to redirect customers into your local website, although this is more applicable to larger companies. We all know that if we type “amazon.com” into our web browser, the site recognises that we’re in the UK and redirects us to the UK site with prices in sterling. If your business is selling internationally, you could consider doing similar.